Step 1: The sales or service transaction occurs

• Every closed sale or repair order is logged in your DMS.
• Dealer enters customer info into DMS as usual.
• Info gets pushed to a data partner overnight.

Step 2: Smart Targeting distributes reviewers to DealerRater, Google, and Facebook

• DealerRater analyzes your dealership's performance on DealerRater, Google, and Facebook, every day, to determine where the need for reviews is greatest on that day.
• Your customers are assigned to a review form for one of those three review sites based on our Smart Targeting algorithm’s findings, OR-based on how the dealership has manually set its distribution.
• We analyze your data to identify users with a Gmail email address and send them the review form for Google.

Step 3: An automatic review request goes out to the customer

• Text request is sent.
• Text cannot be sent? An email is sent instead.
• The request includes a Write a Review link that will take them DealerRater, Google, or Facebook.
• There is logic in place to prevent duplicate review requests from being sent for customers that have multiple visits or conflicts with LotShot.

Step 4: The customer writes a review

• Customer submits a review on DealerRater.com, Google, or Facebook.
• If the request was sent via text, the customer will be sent to your review form on either DealerRater, Facebook, or Google which is decided by the Smart Targeting algorithm.

Step 5: The review goes live  

• Review displays a Verified Customer badge (DealerRater only)
• Follows regular syndication and review feed flow
• The review becomes part of the overall review count and rating for the dealer and employees.

Other Helpful Information

• How ReviewBuilder Works

• ReviewBuilder FAQs