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Kelley Blue Book (KBB) Review Syndication

Kelley Blue Book (KBB) Review Syndication

Kelley Blue Book has integrated DealerRater auto dealer reviews and ratings on dealer listings. This integration enables dealers to display DealerRater reviews and ratings to help consumers evaluate, connect, and transact with confidence.

Which dealers can utilize this syndication?

Both DealerRater customers and non-Certified dealers can display their DealerRater reviews on KBB.com, although DealerRater customers receive several additional benefits.

How can dealers ensure their reviews will appear?

Dealers can request the display of DealerRater reviews and ratings on their Kelley Blue Book Dealer Overview page by contacting their local AutoTrader.com representative and providing their DealerRater URL.

What information will be displayed for these dealers?

  • On the dealer’s Overview page on KBB.com:

    • The DealerRater 24-month Overall Rating will be displayed along with the scores for each rating category: customer service, quality of work, friendliness, overall experience, price, and overall rating. There is also a link to the full list of reviews on KBB.com.

  • On the dealer's Ratings & Reviews page on KBB.com:

    • KBB will display the full list of positive and negative DealerRater reviews and allow for filtering by 'Sales,’ 'Service ‘Positive,’ or ‘Negative.’

    • Each review will include a field for ‘Reason for My Visit’ 'Would I Recommend this Dealer' and ‘Who Helped Me.'

  • On the dealer's full Inventory page on KBB.com:

    • Two recent DealerRater reviews are shown, with an overall rating and a 'Read Reviews' link to read all reviews.

  • On the individual vehicle details page on KBB.com:

    • The DealerRater star rating + lifetime review count, shown as ‘Powered by DealerRater.’ The lifetime review count is linked to the dealer’s review page on DealerRater.com.

What advantages do DealerRater customers gain from this syndication?

Resolution Advantage: As a DealerRater customer, a dealer will gain a two-week Resolution Advantage period on both DealerRater.com and the KBB site. The dealer can communicate with unsatisfied customers through a private website panel before negative reviews go live. After two weeks, the review will go live on both DealerRater.com and KBB, assuming the review has not been edited or removed by the consumer. Dealers who are not DealerRater customers do not benefit from the two-week Resolution Advantage period on DealerRater.com or KBB.

Who should dealers contact for more information?

Dealers should contact their local AutoTrader.com representative.


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