DealerRater Panel

CU Direct (CUDL) Review Syndication

CU Direct (CUDL) Review Syndication

CU Direct has integrated DealerRater® reviews and ratings on its AutoSMART vehicle shopping and research platform, which enables auto dealers to sell more cars faster and easier.

What is CU Direct?

CU Direct is the nation’s leading lending technology and automotive solutions provider for credit unions.

Which dealers can utilize this syndication?

Dealers are not required to be DealerRater customers to have their reviews syndicated to AutoSMART. However, the dealer must be enrolled in the CU Direct AutoSMART program, and also be updated to a PreferredPLUS member.

How can dealers ensure their reviews will appear?

Dealers should contact their CUDL rep (877-744-2835) to begin review syndication.

What information will be displayed for these dealers?

On search results for vehicles, dealers will see their star rating and number of lifetime reviews. Clicking on the star rating will open a pop-up that displays the dealer’s 24 month rating broken out by category, as well as the latest 3 reviews of the dealership. The review content will include the employee dealt with. Reviews can be sorted by positive, negative, sales and service, and there is a link at the bottom of the pop-up to the dealer’s Write a Review Form on

What advantages do DealerRater customers gain from this syndication?

Resolution Advantage: As a DealerRater customer, a dealer will gain a two-week Resolution Advantage period on both and the CUDL site. The dealer can communicate with unsatisfied customers through a private website panel before negative reviews go live. After two weeks, the review will go live on both and CUDL, assuming the review has not been edited or removed by the consumer. Dealers who are not DealerRater customers do not receive the benefit of the two-week Resolution Advantage period on or CUDL.

Who should dealers contact for more information?

Dealers can call 877-744-2835 to be put in touch with a CU Direct rep. Also, a press release can be found here: DealerRater – CU Direct Review Syndication.

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