Dealer of the Year Award Press Release Template
[INSERT DEALERSHIP NAME] Wins 2020 DealerRater [INSERT BRAND] Dealer of the Year Award
Award recognizes top U.S. and Canadian auto dealers who demonstrate excellent customer service as expressed by consumer reviews written on DealerRater
[INSERT CITY], [INSERT STATE] – [INSERT MONTH, DATE, YEAR] – [INSERT DEALER] has been awarded a 2020 DealerRater Dealer of the Year Award, which recognizes auto dealerships across the U.S. and Canada who deliver outstanding customer service, based on consumer reviews written on DealerRater.com.
“Car buyers have spoken and have identified [INSERT DEALER] as the best [INSERT BRAND] dealer to do business with in [INSERT STATE/PROVINCE] [INSERT U.S./CANADA],” said DealerRater General Manager Jamie Oldershaw. “The quality and number of reviews for [INSERT DEALER] speak volumes of the top-notch experiences they provide to customers.”
The DealerRater Dealer of the Year Awards are based on reviews by new- and used-car shoppers and those who took their vehicles into dealerships for service. Reviewers evaluated [INSERT DEALER] on its customer service, quality of work, friendliness, pricing and overall experience.
[INSERT DEALER] has demonstrated consistently high PowerScore™ ratings for customer satisfaction, placing it in the top of its class. The PowerScore is determined using a Bayesian algorithm that factors the dealership’s average DealerRater consumer rating and the total number of reviews written about the dealership during the 2019 calendar year.
[INSERT DEALER QUOTE]
“Today’s car shoppers pay attention to reviews and a dealership’s online reputation, which makes the significance of the DealerRater Dealer of the Year Awards crucial to dealers looking to thrive in today’s business environment,” added Oldershaw.
DealerRater has an audience reach of more than 34 million consumers each month.
Founded in 2002, DealerRater, a Cars.com Company, is the world's leading car dealer review website that connects consumers with the right person at the right dealership. The site offers over 6 million sales and service reviews across 44,000 U.S. and Canadian dealerships, including a network of more than 5,000 Certified Dealers. DealerRater content has a reachable audience of more than 34 million consumers across the web each month. By offering a product suite that allows qualified dealerships to manage their reputations and achieve higher SEO rankings, DealerRater supports new customer connections by growing online presence.
Include dealership boilerplate.
[Dealer Rep’s Email]
[Dealer Rep’s Phone Number]