DealerRater Social Referrals
Referrals are one of the best ways to bring in-market customers to your dealership. DealerRater makes it easier for your dealership to advertise your referral bonus to existing customers and encourage them to share a link to your employee’s profiles with their social networks.
Here’s how it works…
The first thing you’ll want to do is log into the Dealer Panel and access your Referral Setup by clicking on Profile -> Referral Setup. On this page, you’ll have the ability to enter a specific referral bonus that your dealership offers, or if your dealership does not offer a referral bonus, you can select the “No Referral Bonus” option if you don’t provide a monetary reward when someone refers new business.
Whenever a customer leaves a positive review for your dealership, they’ll be asked if they’d like to refer one of the employees tagged in the review and we will display the referral bonus that you’ve inputted in the Dealer Panel. It will look like this:
Your customers will have the ability to refer a salesperson via Facebook or email. The use case for email is if they know of a specific person who’s also in the market for a vehicle and would like to notify them directly, with a link to the employees profile page on DealerRater. The real value in this feature, however, is the social aspect. By allowing customers to post about your employees on their Facebook wall, we’re spreading awareness and visibility into your DealerRater pages to their entire network, as well as anyone's who shares their post.
Additionally, people will have the ability to refer any of your employees directly from their Employee Profile Page on DealerRater. As long as your employees are able to be selected in leads, a "Refer Me" button will appear below their profile photo automatically. No setup needed!
The person clicking the button will have the same Facebook and Email options outlined above.
Here's what it looks like with and without a referral bonus added by the dealership:
And it gets better…
Whenever someone clicks through to the employee profile on DealerRater from a Facebook post or email referral, we’ll keep track of not only that new customer, but also the previous customer who submitted the referral post (or email). So, if the new user happens to submit a lead for your dealership on DealerRater, we will capture this lead as a referral and log it in the Dealer Panel under your Leads & Connections.
When a referral lead is submitted, you can see this in the lead details page under the “Referred By” section.
But it doesn’t stop here! Your employees also have the ability to share the URL to their own employee profile page directly from the DealerRater for Dealers mobile app. Within the app, they can click a button to share their profile on Facebook. This will generate a post, similar to the one pictured above, that can be shared among their network, and anyone who clicks into your DealerRater profile through that page will be captured as a referral as well. In this case, the lead will be attributed to the employee who originally posted the link to their page.
If you have any other questions around Social Referrals and how it works, feel free to reach out to us at firstname.lastname@example.org.