Dealer Review Page, the reviewers that are writing these reviews may not have confirmed their 

DealerRater account. Until this action occurs, we cannot validate or post their review, and the review 

itself is put into “Pending” status. To activate their DealerRater account, the reviewer needs to click on 

the link in the account activation email sent by DealerRater for their account. They should also check 

their spam or junk email folders to ensure that the email was not redirected. 

When you are directing customers to write DealerRater reviews, we encourage you to let the customer 

know that in order to see their review posted on your Dealer Reviews Page, they will need to activate 

their DealerRater account by clicking on the link in the account activation email sent from DealerRater.

Reviewers are also welcome to contact DealerRater Support at help@dealerrater.com to check on the

status of their account or review(s).