Certified Employee Program: Summary
On May 6, 2014 DealerRater launched the Certified Employee Program, allowing dealership employees to leverage their individual reputations and stand apart from competitors when auto shoppers are researching dealers on DealerRater. The program, a complimentary feature of DealerRater’s award-winning Certified Dealer Program, was unveiled at the 16th Digital Dealer Convention and Exposition.
DealerRater employee-specific pages enable dealers to feature personal bios, videos and customer testimonials for dealer employees. The new Certified Employee Program takes this popular feature one step further by offering individual employees the opportunity to achieve Certified status to earn more reviews and increase their visibility to potential customers on DealerRater.
Participating dealer employees must complete a proprietary, self-guided online training course and obtain a minimum of 10 new reviews quarterly. Training will include best practices in building and leveraging online reviews for a competitive advantage and demonstrate the critical importance of reviews for auto shoppers. Dealer employees who fulfill these requirements will gain priority placement on a list of top-rated Certified employees featured on result pages when DealerRater users search for dealers. Certified employees also receive an exclusive badge for their DealerRater online profile and a Certificate of Achievement that can be displayed at their dealership
Certified Employee Program: Frequently Asked Questions
Q: What does Employee Certification mean to me as a sales person?
A: Certified Employees will have increased visibility on DealerRater, receiving priority placement on a list of top-rated Certified employees featured on result pages when DealerRater users search for dealers. Certified employees also receive a unique seal for their DealerRater online profile, to allow them to stand apart from competitors when auto shoppers are research dealers on DealerRater. They will also receive a physical Certificate of Achievement that can be displayed at their dealership.
Also note that the increased visibility on DealerRater will help to generate more leads and drive more consumers to the dealership. According to a Dataium study, “Consumers that view employee pages on DealerRater are 12x more likely to convert to a lead for the dealership compared to consumers that did not visit DealerRater.“
Q: As dealership management, why do I want my employees to become Certified?
A: Certified Employees receive increased visibility and priority placements throughout the site, which will drive additional traffic to your Dealer-related pages. This will also help to keep your employees engaged to drive more reviews for your dealership. This additional traffic and review content will help your dealership strengthen its brand, which will further drive consumer traffic to your dealership. According to a Dataium study, “Consumers that view employee pages on DealerRater are 12x more likely to convert to a lead for the dealership compared to consumers that did not visit DealerRater.”
The Certified Employee program will also help to increase employee engagement in online reputation and review management. On average, DealerRater Certified Employees sell an extra two cars a month due to their Certified Employee Status, and as employees begin to see the benefit of their review collection efforts and online reputation, there is a natural motivation to continue the process, which will also spread to other employees at the dealership.
Q: What do I/my staff have to do in order to become Certified?
A: To become certified, employees must watch the DealerRater Certified Employee training video modules and score an 80% or above on the quiz questions at the end of each module, while also collecting 10 or more reviews in either the current or previous calendar quarter. To retain this certification, employees must continue to collect 10 or more reviews in each subsequent quarter.
Management should ensure that all employees have activated their DealerRater account by clicking through on the button or link in the activation email and signing-in/creating an account. Once the accounts are created, we suggest that managers monitor each employees' review count and reward those that become Certified Employees in order to keep these employees excited and engaged.
Q: What happens when or if the sales person leaves the dealership?
A: When a sales person leaves the dealership, an account Admin should remove that employee from the dealership’s employee list. Once this employee has been removed from the site, they will lose their certification.
If the employee returns to the dealership at a later date, the employee will have to collect 10 or more reviews, and wait until the next calendar quarter before regaining their certification.
Q: What steps do I take as a GM for new employees to become Certified in coming months?A: For Existing Employees:
- Step 1: You should ensure that all existing employees have received the Account Activation email; Please click here to view instructions for sending account activation emails.
- Step 2: Encourage all of your employees to complete the DealerRater Certified Employee training, located in the Dealer Panel.
- Step 3: Encourage and reward your employees for collecting 10 or more reviews each quarter.
For New Employees:
- Step 1: Make sure that all new employees have an employee page on DealerRater. When adding this new employee to the site, be sure to give them User access (employees with administrator access are also able to become Certified, but administrator access is not required to do so.)
- Step 2: You should ensure that these new employees have received the Account Activation email, which is sent when their profile is saved.
- Step 3: Encourage all of your employees to complete the DealerRater Certified Employee training, located in the Dealer Panel.
- Step 4: Encourage and reward your employees for collecting 10 or more reviews each quarter.
Q: How do I grant salespeople access to their employee listing so they may update it, etc?
A: Within the Edit Employee Profile section of the Dealer Panel, change the Employee’s Account Access to either User, Super User or Administrator.
Q; What do the different tiers of access entail?A: You can view detailed information about the different access levels by clicking here.
Q: When someone fills out the “Contact Me” form on my employee listing, where is that information sent?
A: If the employee is set to receive leads and connections from their employee page, then the email from the “Contact Me” form will go directly to the employee’s email address. If the employee is not set to receive these leads, then the lead will go to the dealer's CRM address and to all administrative users set to receive emails when “A New Lead Comes In”.
For the “Schedule an Appointment” form (available to Service or Parts employees), leads will be sent to any employee set to receive emails when “A Request for Service comes in”.
Q: Are there graphics available that I can use in emails, etc to show I am employee certified?
A: Certified Employees will have the ability to download and print off a Certified Employee certificate that they could display in the dealership. A Certified Employee badge will also appear on DealerRater for that employee.
Q: Where can I find the overall review score for just myself, not the dealership?
A: Your employee Rating will be displayed on your personal profile page.
Q: I received an e-mail about the Employee Certification program, how do I become Certified?
A: The first step is to click through on the link in the email to activate your Employee Account. Once you have created this account, view the training video modules in the Dealer Panel & score 80% or higher on the test at the end of each video. Finally, you will need to collect 10 or more reviews each calendar quarter in order to become Certified
Q: How do I update my profile?
A: Administrators & Users who have been granted access to edit their own profiles (enabled by default) will have the ability to update their profile within the Dealer Panel. Admins will find their profile under the “Employee Pages” section of the Dealer Panel. Users will find their profile under the “My Profile” section of the Dealer Panel.
Q: I have 40 reviews, but I show up lower then my colleague who has only 12 reviews, on the Employee list on the Dealer or Service review pages. Why?
A: The Recently Reviewed Employees list is sorted based on the employees that have collected the most reviews in the past 30 days.
Q: Can you please explain to me how the order/rank is done on the employee list?
A: This Recently Reviewed list is sorted based on the employees that have collected the most reviews in the past 30 days. Certified Employees also receive priority placement on these lists, ahead of non-certified employees.
Q: Why does my Certificate has an expiration date?
A: The Certified Employee award has an expiration date due to the fact that the certification expires at the end of each calendar quarter. In order to maintain your certification, you must collect 10 or more reviews each quarter. Consumers prefer and trust newer reviews over older reviews. As a result, we encourage employees to continually collect new reviews in order to improve their personal brand and attract more consumers.
Q: How do I print out my Certificate?
A: Users can find their certificate in the Dealer Panel, under “My Profile”. There will be a link on this Certified Employee Award page to download the certificate. Once downloaded, the certificate can be saved and/or printed. Administrators can find their certificate in the Dealer Panel, under “Employee Pages”. On this page, you can either search through the employee list for your listing, or click on the “Certified” column to sort the list by those that are Certified Employees. Once you locate your profile listing, simply click on the "Yes” link the "Training Complete" column to download and print your certificate.