DealerRater Dealer of the Year Award Program
The DealerRater Dealer of the Year Award Program was initiated in 2009. Through this award program, a select number of car dealerships throughout the United States and Canada are awarded for outstanding customer satisfaction as expressed through customers’ online reviews posted on DealerRater’s website.
- Minimum of 25 reviews on DealerRater for the previous calendar year.
- Minimum of 1 positive review in each calendar quarter of the previous calendar year.
- Average rating greater than 4.0 (out of a maximum of 5.0) for reviews received during the previous calendar year.
- Must not have been blacklisted during the previous calendar year.
Determining the Winners
To rank dealerships and determine the Dealers of the Year, a PowerScore™ is calculated for each dealership on DealerRater.com. The dealership with the highest PowerScore for each award category (by brand for each State/Province, as well as nationally) will receive a Dealer of the Year award.
A dealer’s PowerScore is based on its average star rating and number of reviews. We use a Bayesian algorithm to determine an eligible dealer’s PowerScore each quarter of the year. The average of the quarterly scores gives us an overall score for the year. This score is then weighted against DealerRater site averages. Effectively, this means that the winning dealership must score highly on each of the three award criteria: number of reviews, average score, and consistency of positive reviews. Simply having the most reviews, or conversely having the highest average score on a small number of reviews, is not enough to guarantee that a dealership has the highest PowerScore.