DealerRater Panel

Dealer Panel: Reviews > ReviewBuilder

How Does ReviewBuilder Work?

Step 1: The sales or service transaction occurs

§  Every closed sale or repair order is logged in your DMS

§  Dealer enters customer info into DMS as usual

§  Info gets pushed to data partner overnight

Step 2: Smart Targeting distributes reviewers to DealerRater, Google, and Facebook

§  DealerRater analyzes your dealership's performance on DealerRater, Google, and Facebook, every day, to determine where the need for reviews is greatest on that day

§  Your customers are assigned to a review form for one of those three review sites based on the findings of our Smart Targeting algorithm, OR based on how the dealership has manually set their distribution

§  We analyze your data to identify users with a Gmail email address and add them to the Google distribution first

Step 3: An automatic review request goes out to the customer

§  Text request is sent

§  Text cannot be sent? An email is sent instead

§  The request includes a Write a Review link that will take them DealerRater, Google, or Facebook

§  There is logic in place for LotShot + multiple visits, to avoids duplicate review requests

Step 4: The consumer writes a review

§  Customer submits a review on DealerRater.com, Google, or Facebook

§  If the request was sent via text, the customer will be kept in a "closed loop" process and only asked for a DealerRater review  

§  The employee is tagged, content is moderated, Resolution Advantage applies…just like any review! (Employee tagging and Resolution Advantage only apply to reviews left on DealerRater)

Step 5: The review goes live  

§  Review displays a Verified Customer badge (DealerRater only)

§  Follows regular syndication and review feed flow

§  Review becomes part of the overall employee and dealer review count and ratingReview

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