Reasons for Reporting a Review
Any administrator at a Certified Dealer can reviews through the Panel - you can view instructions here. Reviews which are posted and visible on DealerRater can also be reported directly from the "Review Options" section at the bottom of the review.
only allow one review per experience, so reviews that describe the same
experience will be flagged as duplicates. Reviews may also be flagged
for duplication if they contain matching user data – the IP address,
device ID, user account, host information, etc – as that behavior
If you have received a review that you believe to be a duplicate of another review for your dealership, please report the review to our Content Team. When reporting a review as a duplicate, please let us know the screen name and date of the review you believe to be the duplicate, and if needed, any other information that could help our Content Team to identify the review as a duplicate.
terminated employees attempting to retaliate against the dealership
occasionally submit false reviews, and that behavior is prohibited
as those experiences are either irrelevant to the consumer experience or
completely made up. Reviews are intended to detail the experience of
average consumers, so reviewers cannot be affiliated with any auto
dealership or manufacturer, currently or within
the past five years. This prohibition extends to immediate family
members, wholesalers, exporters, fleet managers, and anyone employed to
interact with a dealership in a manner outside of the normal consumer
If you believe a review of your dealership was posted by a former employee or someone affiliated with the auto industry, you may report the review so that we can look into the situation. When reporting a review for this reason, please provide as much information as possible about both the employee you believe to be responsible (name, email address, social media profiles etc.) as well as why you believe the review was submitted by this person.
fraudulent. This can include, but is not limited to, content that is
to defraud or harm another, content written by a dealership to increase
their score or to lower the score of another, references to the physical
appearance of others, attempts to obtain money and services beyond the
scope of the transaction in exchange for
removing the review, racial and ethnic references, and threatening or
If you believe that your dealership has received a review submitted under fraudulent pretenses, please report the review to us. When reporting a fraudulent review, please be specific in your message to let us know how you identified the review as fraudulent.
Incorrect Dealer Page
reviewers navigate to the incorrect page, especially in cases where
there is a commonly used name or multiple dealerships for the
same brand in a small area.If you need to report a review for this reason, please be sure to let us know which page you believe the review is intended for.
If you believe that a review does not belong on the page for a
reason that doesn’t fall into any of the above categories, it should
as other. Please note that in order to ensure consistency and integrity
of our content, all reviews are subject to the same guidelines. We will
or not it should be removed.
If you report a review for this reason, please be as detailed as possible in your message explaining why you believe the review should be removed.
5 Day Rule
If the dealership sends a private
response through the dealer panel within 90 days of receiving a review, and the reviewer does not open and view the message, it can be reported and will be considered for removal. The 5-Day Rule is only applicable when your dealership does not know the identity of the reviewer and is concerned
that the experience described did not actually take place. The 5-Day Rule is used primarily as a fraud prevention measure, and DealerRater will not remove reviews for the 5-Day Rule in any instance where the review can be verified as being based on an actual customer experience.
Please note that the 5-Day rule is only available as a reason for reporting a review if the review was submitted in the past 90 days and has been responded to privately, and the reviewer has not read the message.